Episode Description:

In this conversation, Jason Mitchell, CEO and co-founder of Movement, discusses the evolution of social media marketing and the importance of organic engagement. He emphasizes that brands should focus on creating conversations around their products rather than just posting on their own channels. Jason shares insights on how to build a brand in the current landscape, the role of influencers, and the necessity of taking risks in marketing. He also reflects on his journey from being a ski bum to a successful entrepreneur, highlighting the need for adaptability in the fast-changing world of social media.

Episode Highlights:

• Organic social media is the most powerful form of mass media today.
• Brands should focus on getting people to talk about them.
• Social media should be at the center of marketing strategies.
• The perception of a brand is shaped by social media conversations.
• Brands need to embrace risk-taking in their marketing efforts.
• Consistency and frequency in content creation are key to success.
• The best brands are built through great products and customer service.
• Change is challenging for traditional companies in adapting to social media.
• The future of marketing will be driven by individuals and their stories
• Personal branding is becoming increasingly important for company leaders.

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Resources: 

https://movementstrategy.com/

linkedin.com/in/jhmitchell

Chapters:

00:00Introduction to Jason Mitchell and Movement

03:00The Power of Organic Social Media

07:51Social Powered Marketing Explained

12:45The Role of Content Creation in Brand Building

17:42Navigating the New Marketing Landscape

22:42The Savannah Bananas: A Case Study in Social Success

27:39Jason's Journey from Ski Bum to Marketing Pioneer

32:54The Entrepreneurial Mindset in Social Media

36:28The Intersection of Talent and Perseverance

38:59The Evolving Role of the Audience

41:37Experiential Marketing and Brand Engagement

44:28The Integration of Social Media and Traditional Marketing

49:46Adapting to Change in Marketing Strategies

52:15Personal Branding in the Digital Age

55:45The Future of Content Creation

57:37The Role of AI in Social Media

01:00:20Rapid Fire Insights and Final Thoughts

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