LinkedIn Personal Branding Agency

A LinkedIn Agency Where Unconventional Thought Leaders Come To Grow Their Businesses On LinkedIn.

Apply To Become Our Next Genius

In the attention economy,
your Founder Brand is
your most valuable currency.*

*(No, that’s not meant to be literal. Please don't try to pay your bills with LinkedIn likes).

Why Genius Scouts

  • I have so many ideas, but I just don’t know how to express them.

  • I know my personal brand is important but I just don't have time

  • I know it’s important but I honestly break out in hives at the mere mention of "thought leadership"?

  • I spent so much time "building my personal brand" that I forgot to build my actual business.

  • I have no idea what to write about or say.

  • I’m tired of LinkedIn gurus telling me to "just be yourself" while simultaneously handing out paint-by-numbers personal branding kits?

Can we help you?

If you’re an already established Thought Leader printing money promoting your business on LinkedIn, then congrats, you don’t need us.

If, on the other hand, your LinkedIn and overall B2B strategy is not working (or exist at all), then you do. Because what you need is something completely different

(Besides Yap On About Not Being Your Average Content Mill)

We're a LinkedIn agency that helps founders, business leaders, and executives (and the occasional brilliant hermit) create business growth opportunities through "wow, I never thought about it that way" thought leadership.

  • ❌ WHAT WE DON'T DO

We don't do generic. We don't do bland. And we certainly don't do "10 tips for success" listicles. We're not here to churn out 20 generic posts in 2 hours a month. If you want that, there's a horde of 22-year-olds eager to fill your feed with inspirational quotes and stock photos of people pointing at whiteboards.

  • ✅ WHAT WE DO (PART II)

What we do is take the brilliance that's already in your head and translate it into LinkedIn gold. It's like alchemy, but less messy and with fewer explosions. Usually.

  • ❌ WHAT WE DON'T DO (PART II)

We also don't build thought leaders from scratch. That's what our community is for.

CLIENTS STAT - JULY 2024

2,250,160

Total Impressions

12

Total Clients

146

Total Client Posts

32,805

Total Engagements

15,412

Avg Impressions/Post

24,639

Profile Visits

Use At Your Own Risk

The Three Pillars of LinkedIn Domination

  • Content Creation - How to Write Without Sounding Like a Press Release

  • LinkedIn Ads - Because Even Geniuses Need a Megaphone Sometimes

  • Automation - For When You're Too Busy Being Brilliant to Press 'Send'

The Tetrad of Thought Leadership

  • Your Work
    (You Know, The Stuff You Actually Do)

  • Your Publicity
    (Or: How to Brag Without Being Insufferable)

  • Your Brand
    (Hint: It's Just You, But in Fancier Clothes)

  • Your Network
    (Because Even Geniuses Need Friends)

What You Will Learn

Becoming a thought leader isn't about having the most polished LinkedIn profile or the cleverest content. It's about being human in a world of corporate automatons. Your customers, believe it or not, are people too. They're not looking for another brand to worship; they're looking for a person to trust.

Why Become a Thought Leader On LinkedIn ?

(HINT: It's like planting trees for future shade, but less sweaty.)

  • Attract top talent (who wouldn't want to work with a legend?)

  • Get more publicity (get asked to share your thoughts on more podcasts and trade press articles)

  • Generate more sales (because people buy from people, not logos)

  • Clarify your thinking and boost your confidence (having lots of people admiring you for your thinking can have that effect)

And most importantly Stay top of mind until your clients are ready to buy

According to LinkedIn 95% of your target B2B customers are "out-market" today, but will be "in-market" sometime in the future. It's critical to build your brand so that when these future buyers become "in-market," they're already thinking about you. And personal brand on LinkedIn with consist thought leadership is the easiest way to generate that awareness

Aaron Doesn’t Think Anyone is Going to Care About This But Justin Wants to Say It Anyway

Why the name Genius Scouts? (A Brief History Lesson)

(Because Apparently, We're Gluttons for Punishment)

In the wild, feverish landscape of 1960s advertising, the infamous adman rebel Howard Gossage and his partner the proctologist and ventriloquist Gerry Feigen launched a consultancy for big picture thinking called Generalists, Inc. and with it, the concept of  “genius scouting.” This was their game of finding obscure intellectual gems and thrusting them into the corporate limelight. The famous journalist and author Tom Wolfe credits their Genois Scouting with finding, promulgating, promoting, and virtually inventing the world first intellectual celebrity Marshall McLuhan (The Medium is the Message).

When McLuhan heard that, he told Gossage he preferred the term “discovered.” Gossage’s delphic reply was: “Marshall, we don’t know who discovered water, but it certainly wasn’t a goldfish.” Today, Genius Scouts continues this legacy, employing Gossage’s audacious strategies with new technologies to make our clients unforgettable.

Meet your talented and deeply humble Genius Scouts

Justin Oberman

The Man, The Myth, The LinkedIn Legend For three years

Justin has been flooding LinkedIn with daily wisdom, much to the algorithm's confusion. He's amassed a cult following of marketing misfits who hang on his every word about copywriting, LinkedIn sorcery, and advertising history. His inbox is so full of eager beavers wanting to work with him, he's considering hiring a full-time "No" person (but in the community he always says Yes). Stalk Justin on LinkedIn (He likes it, we promise)

Aaron Zakowski

The B2B Whisperer and Paid Ads Puppeteer

Aaron moonlights as a Fractional CMO, helping B2B and SaaS companies navigate the treacherous waters of LinkedIn with his mythical "3 Pillars." He's whispered sweet marketing nothings to over 100 B2B companies and has spent over $15M in paid social ads (don't worry, it was all part of the plan). If LinkedIn were a game, Aaron would be the guy selling cheat codes. Follow Aaron on LinkedIn (He's too polite to block you)

Obi

The Man, The Myth, Chief Barketing Officer and Morale Booster

Don't let the white fluffy exterior fool you - this golden doodle is the real brains behind the operation. Obi's key responsibilities include looking adorable in Zoom backgrounds, taste-testing all office snacks, and providing much-needed bathroom breaks when the humans get too full of themselves. His LinkedIn strategy consists entirely of belly rubs and tennis balls, and it's working surprisingly well. Follow Obi on LinkedIn (Just kidding, he can't type... we think)

Why Join the Genius Scouts Community?

Six Reasons to Become A Genius Scout

  • 1

    You've realized your personal brand isn't vanity; it's your ticket to the big leagues (and a fatter wallet).

  • 2

    You're tired of mistaking your echo for applause. You need a gang of misfits who know "thought leadership" isn't just cocktail party jargon. We're in this together, failures and all.

  • 3

    You've been cyber-stalking Justin and Aaron long enough. Our Zoom sessions are your chance to pick their brains and become friends in IRL.

  • 4

    You're sick of all sugarcoated nonsense masquerading as LinkedIn though leadership advice. Welcome to your one-stop shop for unvarnished truth and the occasional existential crisis.

  • 5

    You're ready to shatter some illusions (and possibly mirrors). Real thought leadership isn't about polishing your profile; it's about the hard, ego-bruising inner work and consistency

  • 6

    Our premium services are out of your budget, and you didn’t get picked to be a pro-bono client this year. Don't worry – this is where we spill all our secrets anyway.

Investment

Breakout Plan

$3500 / month

  • ✅ 10 custom LinkedIn posts per month
    ✅ Bi-weekly strategy call with dedicated LinkedIn ghostwriter
    ✅ LinkedIn profile makeover
    ✅ Content analytics & reporting
    ❌ We do NOT schedule posts for you

Authority Plan

$5500 / month

  • ✅ 20 custom LinkedIn posts per month
    ✅ Weekly strategy call with dedicated LinkedIn ghostwriter
    ✅ LinkedIn profile makeover
    ✅ Content analytics & reporting
    ✅ We schedule posts for you

Celebrity Plan

$10,000/month

  • ✅ 25 custom LinkedIn posts per month
    ✅ Weekly strategy call with dedicated LinkedIn ghostwriter
    ✅ LinkedIn profile makeover
    ✅ Content analytics & reporting
    ✅ We schedule posts for you
    ✅ 5 thought leader videos
    ✅ 2 Carousels
    ✅ Thought Leader Ads
    ✅ Automated Outreach to new connections

Add ons: (for Breakout or Authority packages):

Thought Leader Ads

20% of ad spend
(minimum fee: $750/month)
(not including ad spend)

Automated Outreach

$550 / month

Newsletter Writing

Starting at $1500 / month

Ready to thought lead On LinkedIn?

Contact
contact@geniusscouts.com

2024 Genius Scouts | All rights reserved | Privacy PolicySide effects may include increased LinkedIn engagement, a sudden urge to challenge the status quo,
and occasional bouts of authenticity. If symptoms persist, congratulations! You're doing it right.